Previously, it was not uncommon for YouTube channels disputing false claims on their videos to wait up to a month for a result. In response to this, YouTube has implemented two new improvements to the Content ID appeals process (as of July 2022):
1. SHORTENING CLAIMANT REVIEW TIME FOR CONTENT ID APPEALS
The amount of time that claimants have to review Content ID appeals has been shortened from 30 days to 7 days.
Claimants will still have 30 days to review the initial dispute, but claimants now only have 7 days to file an appeal if their dispute is rejected.
2. ESCALATE TO APPEAL
For claims that are blocking your video from being seen, you’ll now have the option to skip the initial dispute step and go straight to the appeal stage, which, as mentioned in the first change, will now take 7 days at most. This is known as the Escalate to Appeal option.
Keep in mind that this option to Escalate to Appeal is only going to be available for claims that are blocking your video.
If a claimant decides to reject your appeal, they’ll issue a copyright takedown request, which would then be reviewed by YouTube to make sure it contains all the information needed under the law to be valid.
If the request is valid, your video would get removed and your channel would get a copyright strike. So, only use the Escalate to Appeal option when you are certain that you hold all rights to the content used in the video, and that the video is incorrectly blocked worldwide.