Label Worx is proud to announce a partnership with DSP called Pretzel Rocks.
Pretzel provides fully licensed music for live streamers on Twitch. As you may know, Twitch offers an amazing opportunity to have your music heard by diverse audiences and potential fans all over the world. Twitch now has over 8.7m unique broadcasters every month, attracting close to an average of 2.7m concurrent viewers.
Great content creators need great music, and Pretzel is happy to offer that solution for broadcasters all the while ensuring rightsholders are compensated fairly. Pretzel offers rightsholders marketing, exposure, click-throughs to DSPs like Spotify and of course royalties.
It's important that rightsholders are compensated fairly whenever their music is heard on Twitch and we're thrilled Pretzel has provided a viable solution
If you're interested in having your music heard on Twitch, there's a two-step process.
The master recordings will be delivered to Pretzel by Label Worx once you 'opt-in'
To opt-in to deliveries to Pretzel for your label(s), simply complete the above form and our support team will complete your request.
Pretzel also requires composition/publishing rights to be cleared.
If you own and/or represent these rights, Pretzel has provided a form for clearing your composition rights above. Please complete that with the relevant information.
IMPORTANT - For your music to appear on the Pretzel DSP, Pretzel must clear the composition/publishing rights for the respective master recording(s)
Once the above steps have been completed, you will see Pretzel appear in your Stores list and your content will be delivered automatically. You can also manage this at a release-by-release basis using the Schedule Tool.
You can find out more about Pretzel here: Pretzel FAQs
If you need any further information, please contact support here: Label Worx Support