Spotify For Artists is a platform that enables you to manage your artist pages and feature submission. Since August 2020, Spotify has merged Spotify Analytics with Spotify For Artists. This means labels now have access to manage their artist's catalogue through the Spotify For Artists platform.
ARTISTS & MANAGERS
Artists and managers can sign up for a Spotify For Artists profile by following this link
Start off by selecting "Artist or manager" then searching for your artist name and claiming your profile. You will then be guided through a verification procedure.
If you are a label, you first need to sign up as a label team, this can be done here.
Select "Label team member" -> You can then search for your label name and follow through a verification process.
If your Label Team does not already exist, you can search for the label and then select, Create New Team
Note: If a member of your team has already signed up for Spotify for Artists as a label, they can invite you through their admin portal and a new registration is not required.
ARTIST OWNED LABELS
If you are an artist who also runs a label, first claim your label profile as per the "Labels" section above. You can then "Add Artist" and claim your artist profile via the label profile.