Apple Music Playlist Best Practices

For information on how to create apple music playlists, please see this article. 

Creating playlists best practices:

• Creating 4-5 playlists is the sweet spot. At least 2 should be “dynamic” playlists that are updated regularly and 2 static. 
• Stay active on iTunes Connect. if you haven't got a Connect account, please see this article. 
• Playlist length: 15-50 songs
• Each playlist needs a single theme that pulls the songs together.
• Pick playlist themes that feel authentic to your brand.
• Stay away from playlists that are relevant for a short time.
• Think of each playlist as a listening experience, not just a list of songs.
• Lead with a breakout hit or a big song to grab the listener’s attention.
• If your playlist is dynamic, be consistent with updates (update every Friday for example).

Titling playlists best practices:

• Don’t type titles in all caps.
• Don’t use “Mix” in titles — these are playlists.
• Titles should not exceed 30 characters.
• Don’t put your name or other artist names in the title. Your profile lets the listener know who you are.
• Titles should grab people's attention and be intuitive at a glance. They should clearly communicate what the playlist contains.
• Don't use time references, i.e. Best Dance Hits March

Description tips & best practices:

• All text should be written in complete sentences.
• Don’t use all caps, ampersands, or exclamation points.
• Genre names should not be capitalized unless they’re in titles.
• Don’t include artist names.
• Descriptions should not exceed 65 characters.